A mother picks up her son from soccer practice, and waits into the evening for another child to be picked up.
A carnival worker gives a stuffed animal to a child who was not able to win it in the game.
What do these things have in common? They all describe an insurance company. How? Got me.
An insurance company is not "like" a person doing the right thing. The "responsibility project" ads are trite, and minimize the good deeds that are actually being portrayed in the ads.
It makes me wonder why they do not come up with ads showing the good things the company does? Perhaps Liberty Mutual is not able identify good things they do, but they know who they would like to be.
So here are a few questions for Liberty Mutual to help them identify what they really are "like".
- Do you pay your employees fairly?
- Is there an equitable compensation disparity between the highest-paid and the lowest-paid?
- Do you pay out to your policy holders based on the "spirit" of the policy, or do you deny payment based on the letter-of-the-law?
- When push comes to shove do you maximize shareholder value, or policy holder value?
No comments:
Post a Comment